Table of Contents
How is the size of radio audiences measured?
Share. The Share is the percentage of radio listeners tuned into a given station at a given time. Cume or Cumulative Audience is the number of unique people tuned into a program or station at a given time. Cume is usually expressed as the estimated number of listeners in any given quarter-hour.
How do radio stations know how many viewers are watching?
There are radio ratings services, like Arbritron, and Nielsen. The company polls a certain number of radio listeners in a certain region. Then by statistical analysis, the ratings firm, extrapolate the results of the survey, and determine how many people in the region are listening to each individual radio station.
How do Nielsen radio ratings work?
Arbitron’s syndicated radio ratings service collects data by selecting a random sample of a population throughout the United States, primarily in 294 metropolitan areas, using a paper diary service 2‑4 times a year and the Portable People Meter (PPM) electronic audience measurement service 365 days a year.
What does radio audience measurement mean?
Radio Audience Measurement is the trading currency buying and selling commercial radio airtime. It is also used by broadcasters for governance and to plan programming and editorial.
What percentage of people still listen to radio?
As of 2021, 41\% of Americans ages 12 or older have listened to a podcast in the past month, according to “The Infinite Dial” report by Edison Research and Triton Digital, up from 37\% in 2020 and just 9\% in 2008….Share this chart:
| Year | Listen to terrestrial radio |
|---|---|
| 2016 | 91\% |
| 2017 | 90\% |
| 2018 | 89\% |
| 2019 | 89\% |
Are radio Ratings Accurate?
Millions of data points are collected and then weighted to accurately represent both genders and all age ranges in any given radio market. It’s also accepted as being more accurate and reliable than the old way of asking people to remember and write down what radio stations they listened to over the course of the week.
What does ppm stand for in radio?
The Portable People Meter (PPM), also known as Nielsen Meter, is a system developed by Arbitron (now Nielsen Audio) to measure how many people are exposed or listening to individual radio stations and television stations, including cable television.