What are the 6 main KPI you should focus when auditing an e commerce company?

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What are the 6 main KPI you should focus when auditing an e commerce company?

6 Essential KPIs to Track for Your Ecommerce Store

  • Shopping cart abandonment rate.
  • Conversion rate.
  • Cost of customer acquisition.
  • Customer lifetime value.
  • Average order value.
  • Gross profit margin.

How do you measure effectiveness of e commerce?

We’ve picked out these ten ecommerce metrics that will help you to measure the effectiveness of your sales and marketing strategies.

  1. Conversion rate.
  2. Customer acquisition cost (CAC)
  3. Average order value (AOV)
  4. Social media engagement.
  5. Bounce rate.
  6. Return rate.
  7. Shopping cart abandonment rate.
  8. Percentage of repeat customers vs.

What are the KPIs for sales?

8 Sales and Marketing KPIs to Track

  • Cost per Lead (CPL)
  • Marketing Qualified Leads (MQLs)
  • Customer Retention.
  • Cost per Customer Acquisition.
  • Marketing ROI.
  • Sales Qualified Leads (SQLs)
  • Opportunity-to-Win Ratio.
  • Sales Revenue.
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What are e metrics?

E-Metrics. Business Metrics For The New Economy. Executive Summary. Driven by the clear need for precise, informative indicators of e-business success, NetGenesis and Target Marketing conducted extensive interviews with senior executives from leading Web sites to uncover current best practices in e-business measurement …

What types of metrics would you want to track on your e business Web site?

The 7 Most Crucial Ecommerce Metrics You Should Be Tracking Right Now

  1. Sales Conversion Rate.
  2. Website Traffic.
  3. Email Opt-in Rate.
  4. Customer Lifetime Value.
  5. Average Order Value.
  6. Customer Acquisition Cost.
  7. Shopping Cart Abandonment Rate.

How do you measure sales efficiency?

To calculate your sales efficiency, you simply divide the amount of new business you generated in a set time period (e.g. January) by the total sales and marketing cost for the same time period.

What are metrics and why are they important?

Metrics are used to drive improvements and help businesses focus their people and resources on what’s important. The range of metrics that companies can employ vary from those that are mandatory – for legal, safety or contractual purposes – to those that track increases in efficiency, reductions in complaints, greater profits and better savings.

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What are the benefits of e commerce?

The benefits of e-commerce include no geographical limitations, lower costs, comparison shopping, quick location of products, open availability and improved markets for niche products. Also, no need exists for a physical location, which eliminates costs associated with operations and overhead.

What is e commerce?

Ecommerce, or electronic commerce, is a term that’s used often in sales discussions these days. Product sellers and service providers can increase sales through online commerce and boost revenue with ease. Selling online is a popular sales method, worldwide.