Table of Contents
How do I succeed in SaaS sales?
In our experience, these are the nine cornerstones of SaaS sales success.
- Keep your trials short.
- Optimize your email campaign.
- Call your trial signups immediately.
- Give short, value-focused demos.
- Follow up relentlessly.
- Set your prices (really) high.
- Sell prepaid annual plans.
- Don’t give discounts.
What is a good yoy revenue growth?
A growth rate of 10 percent a year, sustained over time, is remarkably good. (According to research by Bain & Company, only about 10 percent of global companies sustain an annual growth rate in revenue and earnings of at least 5.5 percent over ten years while also earning their cost of capital.)
What is the sales process for a SaaS company?
Each SaaS company will slowly perfect their own sales approach, but generally, the SaaS sales process follows these steps: First, you need to know who your customers are. This is sometimes a one-time process, but as your SaaS company grows, you may discover new audience segments you need to target.
Should you be aggressive or passive when selling SaaS?
When it comes to SaaS sales, people think you should either be super aggressive or very passive. Neither approach is right for winning the trust and business of prospects. Here’s why (and how you should sell instead). 5. How to sell SaaS: 9 tips for startup sales success
Should your SaaS company offer a demo or a free trial?
Some SaaS companies promote a demo rather than a free trial. What you choose will depend on your product and overall sales strategy. This is when sales reps usually become the most active, and it’s often the first customer touch point for a SaaS sales rep.
How to target your customers for your SaaS company?
First, you need to know who your customers are. This is sometimes a one-time process, but as your SaaS company grows, you may discover new audience segments you need to target. You may also discover your current audience is changing and evolving with new or different attributes.