What are the most important factors in ASO?

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What are the most important factors in ASO?

The TOP 5 factors responsible for ASO on Google Play Store and Apple App Store (on both Search Rankings and Conversion Rate level) are nearly identical: App Name / Title, Localized product page, User Ratings + Reviews, and Subtitle / Short Description.

How do you optimize an ASO?

Here are ten important steps you’ll want to take to improve your ASO in both the Apple App Store and Google Play.

  1. Use a Descriptive Title.
  2. Use Keywords Wisely.
  3. Describe Your App Well.
  4. Use High Quality Screenshots.
  5. Add an App Preview Video.
  6. Pick the Right Category.
  7. Focus on Icon Design.
  8. Encourage Positive Reviews.

What is an ASO audit?

An ASO (App Store Optimization) audit is an excellent solution when it comes to mobile apps and games. It helps to analyze your app indicators, your competitors’ apps, what keywords work, who gets more positive reviews, etc. Conducting an ASO audit can also inspire those who seem to have tried everything.

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How do I choose ASO keywords?

Finding the right keywords for your ASO is a simple process that starts with identifying potential keywords and continues to ask questions about their performance:

  1. Collect as many potential keywords as you can.
  2. Filter out the non-popular ones.
  3. Find the ones you can compete for.
  4. Choose the top 5 and use them.

Why should you optimize screenshots?

In fact, we’ve found that a properly optimized Screenshot can increase CVR by up to 28\%. In general, visitors are much more likely to look at your app’s Screenshots than engage with other assets, such as read the description, even if they’re visible above the fold.

Why app store optimization is important?

Why App Store Optimization is important for app growth The primary goal of App Store Optimization is to increase downloads and the number of loyal users. The first step of maximizing your downloads is to make your app easily discoverable by the right users.

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How do keywords play a role in ASO?

The algorithm employed by the Apple App Store uses primarily keywords coming from the app title and subtitle in order to rank apps for specific search queries. The algorithm also takes keywords from the App Store Connect Keyword Field (100-character keyword set) to index apps.

How do I increase my impressions on the app store?

Collect as many keywords as possible by:

  1. Having a simple brainstorming session.
  2. Reviewing App Store and Google Play related searches.
  3. Using Apple Search Ads to review recommended keywords.
  4. Researching competitor apps.
  5. Using reverse dictionary tools such as OneLook.
  6. Reviewing Google Ads Keyword Research.

How does app store optimization work?

App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.

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How many keywords should ASO have?

At this point, you should have at least 50 to 100 potential ASO keywords. Now it’s time to validate them and filter out those which have real potential to create visibility for your app.