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Is The Ordinary shutting down?
Deciem, the umbrella company for the range that is beloved for it’s high quality and affordable costs, is closing down after its CEO publishes erratic video and refers to “major criminal activity”.
Why did Sephora stop selling The Ordinary?
Deciem never made it to Ulta, though, and in early June, it was announced suddenly that the brand would no longer be sold at Sephora due to “a change in direction” from Deciem, according to a spokesperson for the retail giant. …
Why is The Ordinary controversial?
Controversy. In early 2018, Truaxe was accused of erratic behavior. In October 2018, ELC sought legal action after Truaxe ordered all of Deciem’s operations to close with immediate effect due to “financial crimes”. Truaxe was ousted as CEO, and Nicola Kilner Reddington was appointed as the sole CEO.
What happened to The Ordinary founder?
Brandon Truaxe, the creator of Deciem, died in January after a tumultuous 2018. The company is still recovering. Nicola Kilner, the chief executive of the skin-care company Deciem, has a joke about last year. He died in January of this year, after a fall from a Toronto condominium.
Is The Ordinary made in Korea?
Country of Origin (Global Supply) All of The Ordinary’s products are owned by DECIEM, but for some products the raw materials are imported from another country and bottled and packed in DECIEM Canada.
Who owns The Ordinary now?
The Estée Lauder Companies
DECIEM Inc./Parent organizations
Deciem is The Ordinary’s parent company, and Estée Lauder is acquiring the totality of the company which includes 5 other brands besides The Ordinary.
Is ordinary safe to use?
The Ordinary, under the DECIEM brand umbrella, claim to offer “clinical formulations with integrity”. Products from The Ordinary line are also vegan and cruelty-free, as well as being free of parabens, sulphates and mineral oil.
Who owns Deciem now?
The Estée Lauder Companies (“ELC”) now owns approximately 76\% of DECIEM (up from 29\%), and has agreed to purchase the remaining interests after a three-year period at a price that will be determined based on the future performance of DECIEM.
Where is The Ordinary manufactured?
Where is The Ordinary Made? All of The Ordinary’s products are manufactured in Canada. This also is true for all of the brands owned by DECIEM.
How do you authenticate ordinary products?
Deciem often updates formulas, so sometimes even the authentic products can differ. Another way to check if The Ordinary product you have is real is by the product itself; colour, texture & smell. You can find an excellent rundown of all The Ordinary products here with colour, texture and smell.
How can you tell a fake ordinary?
The Ordinary does change their packaging from time to time, so differences in font size, letter spacing, color of stamp on the bottle (black or blue), layout on the sticker label, may or may not be tell tale signs of imitation.