What makes a good explainer video?

What makes a good explainer video?

A good explainer video should, therefore, be specifically designed to capture the intended audience’s attention and then make the most of it while it’s still hot. This is why the most successful ones out there are always brief, straight to the point and most importantly, have a clear call-to-action at the end.

Why are explainer videos popular?

With all of these characteristics, it’s easy to guess why explainer videos are so popular: They deliver the best sales pitch, every time. Animated explainer videos boost online visibility, build brand awareness and improve conversions and sales… They do so much, that it will be best if we break it down point by point.

What are the characteristics of a social media explainer video?

Explainer videos are (typically) short, engaging breakdowns of larger concepts. They’re light, entertaining, and, most importantly, informative. Because they’re so versatile, their use cases vary.

What are explainer animation videos?

Explainer videos are one of the most common, next to promotional videos or advertising. Explainer videos are short videos that explain or present something about a business. A few years ago it was animated whiteboard explainer videos and a trend that is growing lately is a mix of live-action and motion graphics.

How an explainer video can be useful for promoting online businesses?

Marketers who have already added explainer videos to their marketing mix have seen the positive results firsthand— over 80\% say that videos help to generate leads, improve website traffic, and increase sales. This is because videos serve the sales funnel much better than a marketing mix comprised of just text content.

What do you like most about creating animated explainer videos?

The great thing about animated explainer videos is that most people prefer watching it over reading. And it reaches nearly every industry and demographic. Animated explainer videos are engaging in every way. It is way more effective in creating a strong connection with your current and potential customers.

What is explainer video production?

An explainer video (also known as a homepage video, overview video or conversion video) is designed to explain your company, product, service or subject in a way that your audience can understand in two minutes or less.

How many of the best explainer videos are non-animated?

This explains why out of 50 best explainer videos collected by HubSpot, Video Brewery and Switch Video, only 7 are non-animated. One of the major advantages of using animation for your social media channels is that it is less expensive than live videos.

Why should you use animated explainer videos for your social media channel?

One of the major advantages of using animation for your social media channels is that it is less expensive than live videos. Video production would involve spending thousands of dollars. Searching for a spokesperson, actors, shooting and cutting the film. Instead, you just need a fraction of this effort to create a perfect animated explainer video.

How effective are explainer videos for your business?

Of those that aren’t using video, 73\% have bought a product after watching a video. 97\% of businesses using explainer videos say it helps users understand their business better. 94\% of businesses see video as an effective tool. Among those surveyed, 81\% saw an increase in sales and 53\% said support calls were reduced.

Why do people prefer animated videos over traditional ads?

So people are more likely to pay attention to animated video than to traditional ads. A fine example is Google Doodles. These cute animations just make us want to click on them. Animated video brings concepts to life that text or live videos can’t. Think about it: you can make your characters talk all you want, fly, or travel in time.