Can you bid on trademarked keywords?

Can you bid on trademarked keywords?

Who can bid on your branded keywords and trademarked terms? Many of our customers assume that only they – the brand owner – can bid on their branded keywords and trademarked terms. The truth though is that anyone can bid on your trademarked terms – even competitors.

Is it legal to bid on competitor keywords?

Simply put, yes it is legal to bid on competitor keywords. Google’s guidance on trademarks explicitly states that “We don’t investigate or restrict trademarks as keywords”. Google does restrict the use of trademarked names within ad copy, provided it has been registered with them.

Can you use trademarked words in Google ads?

Advertisers may use the trademark in ad text if the trademark owner has authorised them. If you are a trademark owner and would like to authorise an advertiser, please see the Help for trademark owners page.

How do I bid keywords in Google Adwords?

Instructions

1. Sign in to your Google Ads account.
2. Click Campaigns.
3. Select the campaign you want to edit.
4. Click Ad groups.
5. Select the appropriate ad group from the list.
6. Click the pencil button. in the “Default max. CPC” bid column.
7. Enter a new amount.
8. Click Save.

Is brand bidding legal?

Competitor brand bidding is perfectly acceptable according to Google Ads (and legal). Put plainly, competitor brand bidding is bidding on the brand terms of a competitor, so your ad appears on search results when their brand is entered by a user as a search term.

Can you buy keywords?

The cost of the keywords can be incredibly cheap or grossly expensive, with the price per click ranging anywhere between 50 cents to 50 dollars per click, depending on the competition level and the industry you are in. …

Should I use competitors names in AdWords?

But thanks to AdWords, there’s a way around, or shall we say a loophole: Have you considered using your competitor’s brand names as keywords on your campaign? Perhaps you’re also concerned about its legitimacy, but according to Google’s current policy this it’s perfectly legal and accepted.

Can you mention other brands in Google ads?

That means brands can use your brand name in their Google ads, as long as the name isn’t trademarked and the way they’re using it can’t be deemed “deceptive.” (Deception tactics include things like the company impersonating your brand.) If your company’s name is trademarked, that may be a different story.

Can you use another brand’s name in your ad?

It is perfectly acceptable and within the bounds of the law to use another’s trademark in advertising, provided certain standards are met. The advertisement must be truthful and the use of another’s trademark must not give a false impression of connection, approval or sponsorship by the owner of the other mark.

Is Google AdWords keyword Planner free?

Keyword Planner helps you research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.

Can I use my competitors names in Adwords?

Is it legal to use competitors names in your keywords? In a nutshell, yes. Google has quite a simple set of search advertising guidelines that cover issues including trademarks, and it is the protection offered by trademarks that is key to this discussion.