How do you choose keywords in the app store?

How do you choose keywords in the app store?

Here are some tricks I’ve learned over the past years to get the most out of your App Name and Keywords fields.

1. Don’t use spaces, use commas.
2. Cut connector and stop words.
3. Don’t use names for numbers, use digits.
4. Don’t repeat keywords.
5. Consider using plurals and typos for languages other than English.

How do you use keywords in app?

Start by populating the App Name first. Keywords in the App Name have the strongest ranking weight, so put your priority keywords here. You can also place the keywords with higher search volume and difficulty in your App Name to boost your chances of ranking for them.

How has aso changed in the last few years?

A few of these changes have impacted ASO drastically, forcing app developers and marketers to rethink their app’s metadata strategy. One of the most significant changes was the reduction of the app name length to 30 characters, along with the introduction of the app subtitle.

Do App Store keywords in the title or keyword field rank better?

Gabe from Incipia found from practice that keywords in the title rank 2x better than the keyword field. Plus, there is also a benefit for app store keywords mixed into the title and keywords space, than those found simply in the keyword field alone.

How to boost your app’s keywords search ranking?

For Pink Cloud paid app, Gabe and his team used AppTweak Keyword Tool and boosted one keyword from #23 to #3 on the day of the update by simply moving it from the keyword field to the title. This doubled the overall number of keywords they were ranking for.

Can I use an additional short phrase under my app name?

Indeed, Apple allows app developers and marketers to use an additional short phrase under their app name which can be seen as a complement of the app name in terms of marketing message but also in terms of keywords.