How do you write a meta description for a website?

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How do you write a meta description for a website?

Best Practices to Write Effective Metadata

  1. Keep it concise. Meta titles need to be short but sweet – Google typically displays the first 50–60 characters of a title tag.
  2. Include the focus keyword.
  3. Include a call-to-action.
  4. Match the title & description to your content.
  5. Make sure they’re unique.

What is meta description example?

Meta descriptions will appear below the page title and URL in the search results. Example of meta description in code: =”When writing a meta description, keep it between 140 and 160 characters so Google can display your entire message. Don’t forget to include your keyword!”>

How do you write a meta description?

Characteristics of a good meta description

  1. Keep it up to 155 characters.
  2. Use active voice and make it actionable.
  3. Include a call-to-action.
  4. Use your focus keyword.
  5. Show specifications, where possible.
  6. Make sure it matches the content of the page.
  7. Make it unique.
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What does a meta description do?

A meta description (sometimes called a meta description attribute or tag) is an HTML element that describes and summarizes the contents of your page for the benefit of users and search engines.

How many characters is a meta description?

Optimal meta description length Meta descriptions can technically be any length, but Google generally truncates snippets to ~155-160 characters. It’s best to keep meta descriptions long enough that they’re sufficiently descriptive, so we recommend descriptions between 50 and 160 characters.

What is meta description SEO?

A meta description is the small blurb that appears underneath your website on the SERP that includes information about your page. It is designed to provide users with a brief summary of the content on your page so that users know if the page will answer their question.

What is a meta description in WordPress?

A meta description is a brief description of what your page or post is about. It’s your meta title, description, and keywords that shows up in Google search results: Meta keywords and meta description are HTML meta tags.

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What is a meta description in WordPress?

Do Meta descriptions affect SEO?

Do Meta Descriptions Affect SEO? The short answer is no, they don’t technically impact SEO. Meta descriptions affect organic click-through rate (CTR), which is an important metric.

What is meta description for SEO?

Does meta description affect SEO?

How to write a good meta description?

Stick to your brand voice and tone,but also keep it conversational.

  • Include your primary keyword if you can do so naturally.
  • Make sure you convey value to the reader.
  • Include a call-to-action,i.e. “Learn more here.”.
  • Write in active voice.
  • Make sure your descriptions match your content – don’t trick the user into clicking your link.
  • Keep in mind that meta descriptions might be truncated when displayed in search,so use the first 120 character to communicate your most important
  • Ensure every page on your site has a unique meta description – don’t use the same description on several pages.
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    How to write Meta Tags for your website?

    Title (the title tag)*The title of your web-page. Think of a captivating title for your website.

  • Description (the meta description tag)*A short description between 50-160 characters of your web-page. This appears 1-on-1 in the search results.
  • ROBOT-tag (optional) The Robots Tag tells to the search engine spider which pages you want him to index.

    • Where do I find meta tags on websites?

    To find the meta description tag, hit CTRL + F or CMD + F to bring up the browser’s search box. Search for meta name=”description” to find the actual meta description. You should see a line (or part of a line if the HTML is optimized) that looks like this:

    How to optimise your meta descriptions?

    Three Types of Meta Data. You can view all three of these for any website by selecting the “page source” option under “view” in your browser toolbar.

  • Editing Your Meta-Data. Viewing the page source in your browser won’t enable you to edit your meta-data.
  • Conclusion.
  • Thank you for reading.
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