How many link clicks is good for a Facebook ad?

How many link clicks is good for a Facebook ad?

Based on the results of our study, a good CTR for Facebook ads is between 2-5\%. We asked 30+ marketers to share their average CTRs for their Facebook ads, and more than half reported average CTRs within that range.

Which is better link clicks or landing page views?

“Landing page views will let you know how many times people loaded your website after clicking your ad [whereas link clicks won’t].” Landing page views are a far superior metric compared to link clicks because of the depth of information that it can reveal about the success of your ads.

Is a link Click a conversion?

Conversions – Your ads will be shown to people who might take a desired action on your website ( purchase, view a key page, sign up ). Links Clicks – Your ads will be shown to people who might click on your ads. Impressions – Your ads will be shown as many times as possible.

Which is better traffic or conversions?

As mentioned before, you have more opportunities to gain more new customers if you increase the quality of your traffic. It also leads to more conversion, if you keep in mind that traffic is not just about the number of visitors, but also how ready they are to buy from you.

What is the purpose of conversion ad in Facebook?

What are Facebook conversion ads? This ad objective helps you: Grow sales by getting people to complete transactions on your website. Prompt an action like adding an item to a shopping cart.

Should I optimize for link clicks or conversions?

If you want to grow some awareness, get your customers to your landing page, and increase your retargeting pool, go with link clicks. If you want to get most amount of conversions for the lowest cost, go with conversions.

What is Link clicks on Facebook ads?

Link Clicks are the number of clicks on links to selected destinations or experiences, on or off Facebook-owned properties. (e.g. someone clicks Shop Now on your ad and goes to your website). Clicks on ad formats that take someone into a full-screen experience, such as lead forms, Canvas and collection.

Should I optimize for conversions or traffic?

Ideally, you want to optimize every part of your conversion funnel. But again, the only way to make that happen is by increasing your traffic to the point that you can reliably produce meaningful results.