How much do AAA games spend on marketing?

How much do AAA games spend on marketing?

Its expensive advertisement campaign was also unprecedented for a video game, with a combined production and marketing budget estimated to be $80–145 million (inflation adjusted $129–234 million as of 2020).

How much does marketing cost for a video game?

Summary: It costs about $50,000 to market an indie game. Branding takes about 2 weeks to complete, it will cost you about $7,000 to do yourself, or about that to outsource. A trailer takes about 1 week to produce, costs you about $4,000 to do yourself, and maybe less to outsource.

What is the average cost of a AAA game?

Nowadays, budgets for AAA are typically between $20M and 60M, with the biggest titles costing much more to develop. Specifically, the first Call of Duty in 2004 cost $8.5M. Call of Duty: Elite, in 2011, had a development budget of $50M.

How much of a games budget goes to marketing?

Art and marketing together should represent 75\% of an AAA game’s cost, on average. I found a cost breakdown that’s worth what it’s worth.

What is the average price of video games?

Blockbuster video games typically cost around $60 at launch. Now, as gamers race to get their hands on a shiny new console this year, the industry is betting they’ll be willing to pay even higher prices for their games.

How much money does the average indie game make?

If by “earn” you mean gross revenues, the average indie game on Steam sells 2000 – 5000 units. If we assume $10 retail price, and take out Steam’s 30\% cut, that’s gross revenue of $14,000 to $35,000. If by “earn” you mean net profit, most indie games lose money.

How much does the average indie game make?

How much does the average person spend on gaming?

So how much does the average person spend on video games? This is a rough estimate; based on figures provided by the ESA and Statista, we believe the average American gamer spent 216.64 dollars on games in 2018.

What video game is worth the most money?

Why your old video games may be worth millions

• A copy of “The Legend of Zelda” became the most expensive video game when it sold for $870,000 at auction last month — but the record stood for just two days.
• A customer buys newly released “Pokemon” games in 1999 in Tokyo.
• The $1.5 million copy of Super Mario 64.