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Is AXE body spray popular?
Unilever’s AXE brand dominates the men’s body spray category, with a 74\% share of the market, according to market research firm SymphonyIRI Group. While AXE is targeted primarily to men aged 18 to 24, the brand also is popular among adolescent boys (however, Mintel doesn’t track usage for those under age18.)
Are AXE deodorant good?
5.0 out of 5 stars The “axe effect” is definitely effective! This is the only deodorant that does not make my arm pits itch and burn like nuts! oh and it actually smells good too but maybe that’s just the “axe effect” taking hold of me.
Is axe male or female?
SINCE its introduction in the United States in 2002, Axe, the body spray and grooming brand by Unilever, has been pitched squarely at young men, with commercials depicting women getting a whiff of Axe users and then aggressively pursuing them. But now, Axe is introducing a fragrance for women.
Why do some people hate the smell of axe?
They don’t hate the smell of Axe in it of itself. They hate the fact that most people who use Axe don’t know how to use it. Which is to say, very little, you use it very little because it is very, very powerful. Moderation people, moderation.
Why is axe bad for You?
“Axe definitely got a bad start because guys would bathe in the stuff, especially bro-y dudes in high school and college,” Russ, 33, told Mic. “It basically became a next generation version of Cool Water, if you will, and that association is really difficult to shake off.
Why is axe so popular with women?
Axe is marketed towards young men between the ages of 18 and 25. Their marketing campaign in the mid-2000’s (back when Axe first became so common in middle school locker rooms) claimed that wearing Axe would make you irresistible to women. The brand’s whole aesthetic is pure testosterone. Also, it’s pretty cheap.
Why is Axe deodorant so popular?
Axe debuted with a clear message for insecure young men: Use Axe and you’ll get laid by beautiful women. The initial “Axe Effect” commercials, which aired in 2006, were a massive success among young men, making Axe deodorants and its infamous body sprays a top-seller.