Is Social Media Marketing ATL?

Is Social Media Marketing ATL?

Social Media as ATL: Generic promotions of the brand which are not very specific to a set of an audience can be considered as ATL. Facebook Mass Advertising (broader targeting), Facebook generic brand postings, Google Display Ads & Mass Mailing campaigns can all be considered as ATL.

Is social media a BTL marketing?

PPC/social media ads can be extremely well targeted and therefore should be considered for any BTL marketing campaign. While I said above that social media profiles are ATL in nature, any ads that you run through them are BTL as they should have a level of targeting attached to them.

Is digital part of BTL?

In simple terms, Digital Communication is an extended version in addition to ATL and BTL which meets the changing needs of marketing in the digital age.

What is ATL and BTL marketing?

“ATL” stands for “Above The Line”, meaning that the advertising is going to be deployed around a wider target audience, e.g. television (TVC), radio, or billboards. “BTL”, or “Below The Line”, suggests that the advertising is going to target a specific group of potential consumers.

Are events ATL or BTL?

Implementing BTL activities: Outdoor advertisements: Billboards, fliers, banners, sandwich boards, and so on. Direct marketing: SMS, emails, social media posts, pamphlets. Sponsorship: Events, competition.

What is ATL advertising?

Above the line (ATL) ATL uses mass media to appeal to a large number of audiences, these include media channels such as TV, magazines, newspaper and radio advertising. This kind of marketing is untargeted towards the individual and is good for creating brand awareness and goodwill.

What is the difference between ATL & BTL marketing give examples?

ATL marketing involves the use of primary mediums such as TV, Radio, Print media, Internet, etc. to promote a brand and create awareness among the audience. In contrast, BTL marketing uses offbeat mediums such as mailshots, telemarketing, sponsorships, etc.

What is ATL BTL marketing?

What is the meaning of “the line” in ATL and BTL marketing?

Gradually, marketers started to differentiate activities other than advertisements as separate marketing practice called Below the line (BTL). Today, ATL is used for branding effect, to generate mind share while BTL is used to generate loyalty and repeat sales.

What does BTL mean in marketing?

‘BTL Marketing’ stands for ‘Below The Line Marketing’. This kind of marketing is the kind of marketing that targets specific groups of people with focus. For example, a leaflet drop in a specific area, a Google Ad-words campaign targeting a certain group or a direct telemarketing campaign targeting specific businesses.

What is ATL, BTL and TTL?

ATL/BTL/TTL Advertising. ATL is a type of advertising through media such as television, cinema, radio, print, web banners and web search enqines to promote brands.

What is BTL marketing activity?

What is ATL, BTL and TTL Marketing Marketing Tools : Above the line and Below the line. Above the line (ATL) Above The Line (ATL) refers to promotional activities done at macro level. Below the line (BTL) Below The Line (BTL) communication is unconventional in nature, done at micro level and forms part of non-media communication.