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What age group is American Eagle Outfitters?
.
American Eagle markets aerie primarily to young women aged 15 to 25. This strategy fits American Eagle’s broad customer base of high school and college-aged consumers.
What is American Eagles message?
We believe that our associates are our most valuable assets and we want them to feel motivated and have the freedom to be themselves at work. We strive to be an employer of choice – a place where people are excited to come to work because they believe in what we do, enjoy working with each other, and have fun doing it.
What type of market is American Eagle?
retailer
American Eagle Outfitters, Inc., also known as American Eagle, is an American lifestyle, clothing, and accessories retailer headquartered at SouthSide Works in Pittsburgh, Pennsylvania….American Eagle Outfitters.
| Trade name | American Eagle |
|---|---|
| Type | Public |
| Traded as | NYSE: AEO S&P 400 Component |
| Industry | Retail |
| Founded | 1977 |
What age does American Eagle target?
The retailer, which has bricks-and-mortar stores at malls nationwide, uses a number of mobile initiatives to engage its target demographic of consumers ages 15-25, with a bull’s eye at 20.
Is American Eagle considered fast fashion?
American Eagle Outfitters is a giant of the fast fashion industry in the United States.
How does American Eagle promote?
American Eagle Outfitters Promotion & Advertising Strategy: American Eagle Outfitters follows 36o degree integrated marketing plan which include advertising using TV commercial, advertising on mobile phones, and using social media partners for promotion of brand.
What is Aerie known for?
Aerie, stylized as aerie (short for American Eagle lingerie), is an intimate apparel and lifestyle retailer and sub-brand owned by American Eagle Outfitters. Aerie’s main competition in the lingerie market for the 15- to 22-year-old demographic includes Pink by Victoria’s Secret and GapBody. …
What is aerie known for?
How does American Eagle attract customers?
Attracting Customers Using Multiple Channels Potential customers learned about the sweepstakes through a cross-channel marketing campaign that involved American Eagle Outfitters’ website, social platforms, direct mail and in-store signage.
Why is American Eagle successful?
It has a strong brand based in a message of self-empowerment that resonates with young consumers. But both of American Eagle Outfitters’ brands happen to focus on clothing that is casual and comfortable, which as a category has done less poorly than other parts of the apparel sector during the pandemic.