What does ATG stand for in Oracle?

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What does ATG stand for in Oracle?

Website. www.oracle.com/us/corporate/Acquisitions/atg/ Art Technology Group (ATG) was an independent Internet technology company specializing in eCommerce software and on-demand optimization applications until its acquisition by Oracle on January 5, 2011.

Is hybris a technology?

What is SAP Hybris technology? SAP Hybris is an eCommerce platform that enables its consumers to effectively merchandise in both B2B and B2C markets. SAP Hybris E-commerce solution enables you to target and engage customers across multiple channels with ease.

Is SAP Hybris an ERP?

Hybris is not a single product like SAP ERP or SAP BW system, rather it is a group of products to provide end to end customer engagement experience. SAP Hybris is also different from SAP Hybris Cloud for Customer, which is a cloud based CRM application that has been recently renamed by SAP as SAP Hybris C4C solution.

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What is Oracle ATG web commerce?

Oracle’s ATG Web Commerce is the industry’s top-ranked commerce solution that powers the world’s best brands, and delivers a consistent, personalized cross-channel customer experience. Is ATG Oracle Commerce really dead? It’s not dead but it has peaked 5–7 years back.

What are Oracle ATG scenarios?

Scenarios are time-sensitive, event-driven campaigns designed to manage interactions between site visitors and content over a long period. The ATG platform runs on one of three application servers: Oracle WebLogic, JBoss, or IBM WebSphere. Additional platform documentation is included in the Oracle ATG Web Commerce Online Documentation Library.

What are some companies that use ATG?

Some of the companies which use ATG are Nike, BestBuy, ATNT, Walmart. ATG was acquired by Oracle in 2011 and it is also know as Oracle Commerce these day. It is now integrated with Endeca Search and even Siebel. Hope this answers your question 🙂

What is the current state of the ATG platform?

Today I want to talk about the current state of the ATG platform, now known as Oracle Commerce. When ATG was being written, core technologies had to be invented since there was nothing else out there. Those brand new technologies were, and in many ways still are, great.

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