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What have been the key success factors for Big Bazaar?
High brand equity: Big Bazaar has created high brand equity through its promotions and marketing it has created a different image for its products as the cheap and best. Largest chain of retail marketing in India: Big Bazaar is the first retail chain to be started in India and is the largest and successful until now.
Who are the customers of Big Bazaar?
Target Audience: In India, Big Bazaar has more than 300 stores across 130 cities. Its core audience consists of females over the age of 25. For its Smart Search campaign, however, Big Bazaar wanted to target young Indian consumers, who relate more to the digital medium, offers, m-coupons, redemption, etc.
Who is the owner of Big Bazaar?
Future Group
Big Bazaar/Parent organizations
Retailing pioneer Kishore Biyani is the founder and group CEO of the $4.6 billion (revenue) retail giant Future Group. The group includes hypermarket chain Big Bazaar, food retailer Food Hall and convenience store chain EasyDay.
Is Big Bazaar purchased by Reliance?
A woman shops inside the Big Bazaar retail store in Mumbai. New Delhi: In a big win for Amazon, the Supreme Court today said Reliance cannot go ahead with a $3.4 billion deal to buy Future Group’s retail assets. The deal has locked Mukesh Ambani and Jeff Bezos, rivals for India’s online retail, in a huge legal battle.
What is the business model of Big Bazaar?
The business model of Big Bazaar revolves around the retail chain of hypermarkets, grocery stores, and discount department stores. Big Bazaar is one of the largest shopping malls in India. They give some fantastic offers and discounts to their customers. These factors attract more and more customers to these stores.
What is the difference between Big Bazaar and retail stores?
The retail stores are dedicated to a specific item, whereas the shopping complexes like Big Bazaar house many, many products in one place. The business model of Big Bazaar revolves around the retail chain of hypermarkets, grocery stores, and discount department stores.
What does Bigbig Bazaar do?
Big Bazaar is an Indian retail chain of hypermarkets, discount department stores, and grocery stores.
Is big Bazaar owned by Amazon?
In 2020, Big Bazaar was acquired by Reliance Retail, the retail division of the Reliance Industries, as part of a ₹24,713 crore ($3.36 billion) sale transaction of Future Group. The acquisition is being disputed in Singapore courts by Amazon, which is citing a contract agreement prohibiting deals with ‘restricted list’ of companies.