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What is a DRIP program in marketing?
Drip marketing is simply sending a limited number of emails to your audience automatically, on a set timing, based on actions they take or changes in their status. Businesses use drip marketing to keep in touch with an audience—in a personalized and targeted way—following important actions or dates.
What does drip campaign stand for?
A drip campaign is a method used in direct marketing to acquire customers through lead nurture programs. It involves sending marketing information to prospects repeatedly over longer periods of time in order to nurture prospects or leads through the marketing funnel.
Is drip better than MailChimp?
Drip also beats MailChimp by mail when it comes to deliverability rate, delivering a 100\% deliverability as compared to MailChimp’s 95.5\% rate with auth records setup in place.
Why is it called drip marketing?
Drip marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used.
How many emails should be in a drip campaign?
Decide how many touches your drip campaign will have. B2C companies can get away with sending a little more, but B2B companies should resist sending more than five emails every month. Your drip campaign can last from four to eleven emails that are sent four, seven, or fourteen days apart.
Can MailChimp do drip campaigns?
Mailchimp provides drip campaign functionality to all its customers, but its free plan and Essentials plan, its least expensive pricing plan, only include single email marketing automations. This means that Mailchimp only automatically sends one email instead of a series when a customer takes certain action.
How do you do drip marketing?
How to Set Up a Drip Campaign
- Identify Your Target Audience. Drip campaigns are all about breaking your subscriber list into subsections, and targeting information to niches of customers.
- Craft Your Message.
- Plan Out Your Campaign.
- Start Your Campaign.
- Evaluate and Adjust.
What are the benefits of drip marketing?
The benefits of drip marketing
- Boost engagement & loyalty. Drip email campaigns allow you to engage your prospects and customers better and more efficiently.
- Promote relevant content.
- Create a lead nurturing marketing funnel.
- Help in increasing brand awareness.
- Re-engage with unengaged contacts.
- Capture abandoned carts.
How do you start an email drip campaign?
How to develop a drip campaign
- Identify your audience. The most important part of a drip campaign is having a targeted, defined audience to receive the emails.
- Determine your goal.
- Write your email.
- Plan your campaign.
- Launch your campaign.
- Analyze your campaign.
How do you write a drip campaign?
How to Create a Drip Campaign
- Choose a drip campaign software.
- Identify the goal for your drip campaign.
- Determine how someone ends up in this campaign.
- Decide how many touches your drip campaign will have.
- Create the content (and personalize it).
- Know when to take someone out of the drip.