What is ASO and why is it important?

What is ASO and why is it important?

App Store Optimization (ASO) is the process of improving the visibility of an app in the mobile app stores, such as the Apple App Store and the Google Play Store. This means getting people to easily find your app and then convincing them to install it.

What is Google Play ASO?

That is where App Store Optimization (ASO) comes into play. ASO is the process of improving an app’s visibility in app stores throughout its lifetime with the objective of increasing app downloads.

How can I improve my app store?

To optimize your app for app store, follow these rules:

1. Make the title creative and understandable.
2. Write a compelling keyword-rich description.
3. Fill in keywords.
4. Work on ratings.
5. Create an appealing icon.
6. Add app screenshots and video.
7. Choose the right category.
8. Add foreign languages.

How can I improve my ASO?

Here are ten important steps you’ll want to take to improve your ASO in both the Apple App Store and Google Play.

1. Use a Descriptive Title.
2. Use Keywords Wisely.
3. Describe Your App Well.
4. Use High Quality Screenshots.
5. Add an App Preview Video.
6. Pick the Right Category.
7. Focus on Icon Design.
8. Encourage Positive Reviews.

How can I improve my play store?

Check out our list of top 17 Google Play Store optimization tips, helping you make your app distinguishable for the Google Play algorithm and Android users alike.

1. Add app preview video to increase user engagement.
2. Aim for keywords with the right volume-to-click-through ratio.
3. Use long-tail keywords for effective ASO.

What is an ASO fee?

Under an ASO contract, employers pay a fee to a TPA to handle claims processing, organize provider networks, and manage other health plan logistics. Companies have greater say over how their group health insurance benefits work under an ASO plan.