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What is ATL activity?

Posted on August 20, 2021 by Author

Table of Contents

  • 1 What is ATL activity?
  • 2 What does BTL mean in marketing?
  • 3 What is the meaning of “the line” in ATL and BTL marketing?
  • 4 What does ATL and BTL stand for?

What is ATL activity?

Above The Line (ATL) refers to promotional activities done at macro level. It is done at national, regional or at bigger territory level and mass audience is covered in this type of promotion. A brand image is created about the company and its product.

What does BTL mean in marketing?

Below-the-line advertising is an advertising strategy where products are promoted in media other than mainstream radio, television, billboards, print, and film formats.

Is Social media BTL or ATL?

PPC/social media ads can be extremely well targeted and therefore should be considered for any BTL marketing campaign. While I said above that social media profiles are ATL in nature, any ads that you run through them are BTL as they should have a level of targeting attached to them.

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How do you do BTL marketing?

BTL activations induce a list of activities that uses innovative ideas to engage its audiences. In the earlier times, BTL marketing activities revolve around direct mail campaigns, trade shows, catalogs, brand promotion activities, telemarketing, free sampling & exhibitions.

What is the meaning of “the line” in ATL and BTL marketing?

Gradually, marketers started to differentiate activities other than advertisements as separate marketing practice called Below the line (BTL). Today, ATL is used for branding effect, to generate mind share while BTL is used to generate loyalty and repeat sales.

What does ATL and BTL stand for?

ATL stands for Above the line marketing, which entails mass media methods so as to target a wider audience. BTL expands to Below the line marketing, which is used when the company wants to target a small but specific group.

‘BTL Marketing’ stands for ‘Below The Line Marketing’. This kind of marketing is the kind of marketing that targets specific groups of people with focus. For example, a leaflet drop in a specific area, a Google Ad-words campaign targeting a certain group or a direct telemarketing campaign targeting specific businesses.

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What is ATL, BTL and TTL?

ATL/BTL/TTL Advertising. ATL is a type of advertising through media such as television, cinema, radio, print, web banners and web search enqines to promote brands.

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