What is the average Customer Acquisition Cost (CAC) by industry?

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What is the average Customer Acquisition Cost (CAC) by industry?

Average Customer Acquisition Cost (CAC) By Industry Industry Average Organic CAC Average Inorganic CAC Construction Supply $212 $486 Consumer E-commerce / Retail $87 $81 Financial Services $644 $1,202 Higher Education & College $862 $1,985

What is customer acquisition in e-commerce?

Customer acquisition in e-commerce often involves using several digital marketing strategies or channels. These can include search engine optimization (SEO), paid ads or search engine marketing (SEM), social media marketing, content marketing, email marketing, among others.

What is the average cost of acquisition in Google Display Network?

Below are the median costs per acquisition within the Google Display Network (GDN) in 2018. Note: medians were calculated to omit campaigns with unnaturally high/low CACs. (Source: ChatterBuzz) B2B: $130.36 What is a good customer Acquisition Cost? A Good Customer Acquisition Cost varies by the industry and tactics used.

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Why is CAC important for ecommerce marketers?

This is one of the most important measures for online businesses because having a positive CAC is the only way for a business to succeed. Lowering acquisition costs through optimizations or channel diversification is one of the greatest challenge — and opportunities — for ecommerce marketers.

Should ecommerce businesses include average customer lifecycle value in decision making?

Ecommerce businesses should instead be including average customer lifecycle value for customers from a particular channel as an important metric for strategic decision-making. This article can help ecommerce businesses garner a better perspective to guide their business decisions.

How much do Google paid search campaigns cost?

Below are the median costs per acquisition within Google Paid Search Campaigns in 2018. Note: medians were calculated to omit campaigns that exclusively bid on branded terms or had unnaturally high/low CACs. (Source: ChatterBuzz) Across All Industries: $49.86 Auto: $33.52 B2B: $116.13 Legal: $86.02