What is the difference between pre-bid and post-bid?

What is the difference between pre-bid and post-bid?

Pre-bid is almost exclusively applied within programmatic environments: this is why pre-bid segments are most often found within a DSP’s user interface. Post-bid blocking can be applied anywhere—not just on programmatic buys but on direct ones, too.

What is a post-bid?

Post-bid allows a publisher’s demand sources to compete in one auction based on price after the ad server has declined to choose a direct-sold or exchange-based line item. In a post-bid setup, demand sources compete after the ad server has chosen the post-bid line item.

What is a pre-bid in advertising?

Header bidding, also known as advance bidding or pre-bidding, is an advanced programmatic technique wherein publishers offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers (mostly DoubleClick for Publishers).

What does pre-bid mean?

A pre-bid is the maximum bid placed on an item(s) at any time prior to the lot being offered for live bidding. Your pre-bid could be the winning bid if no other bidder submits a higher bid during either the pre-bid phase or the live auction.

What is IAS pre-bid?

Beeswax has an integration with Integral Ad Science (“IAS”) for pre-bid targeting across exchanges. Pre-bid targeting is done through special segments that may be targeted for: viewability, suspicious activity, brand safety, anti-fraud and content categories.

How does pre-bid verification work?

Most of this verification is pre-bid verification. To explain it simply, as an advertiser enters a bid for a placement, a third party scans the page against a pre-determined set of rules to ensure the page on which the ad will appear is appropriate.

How does pre-bid work?

Prebid passes the winning bid parameters to the ad server as key-values. The ad server takes those key-values and finds a matching line item and compares to other line items that bid on this impression. If the ad server determines Prebid wins the auction it returns a signal to Prebid.

What is post-bid verification?

Post-bid verification occurs after the ad has run. Rather than proactively preventing your ad from running in unsafe environments, it reports on where ads ran the day prior and allows advertisers to determine that all placements were appropriate, and whether they want to make any changes to rules for subsequent runs.

Is pre-bid open-source?

Prebid. js is an open-source solution that allows publishers to quickly implement header bidding on websites and mobile apps.

How does pre bid work?

What happens at a pre bid meeting?

Pre-bid meetings are conducted by the owner to clarify any concerns the bidders may have with the solicitation documents, scope of work and other project details. Attendance is not mandatory, however it is highly-recommended for prospective bidders to attend.

What is ad verify?

Ad verification is a technology process that allows advertisers to check whether their ads are seen by real people, in the right geography, and in safe and suitable environments. To do this, ad verification firms like IAS deploy tags or beacons with an ad that analyse ad placement, performance, context and more.