What is the marketing strategy of BYJUs?

What is the marketing strategy of BYJUs?

According to the digital agency in Gurgaon, any marketing strategy is always based around the behaviour of the targeted audience, but interestingly, BYJU’s has to create its marketing plan to win the hearts of two completely different sets of audiences: ‘Students and Parents’.

What are the strategies of BYJU’s?

“Its acquisition strategy seems to be around remaining competitive, foraying into complementary segments, create better learning products and business expansion. Byju’s has been looking for expansion in India as well as international markets.”

What is marketing mix of BYJUs?

It is about positioning a product and deciding it to sell in the right place, at the right price and right time. The product will then be sold, according to marketing and promotional strategy. The components of the marketing mix consist of 4Ps Product, Price, Place, and Promotion.

What is the sales strategy of BYJU’s?

BYJUs follows a freemium business model, so most of the revenue is incurred from the subscription amount which is paid by the students for learning. BYJU also earns from product purchase from its website, offline career counseling, offline coaching, and revenues from API.

What is BYJU’s business model?

The business model of Byju’s revolves around Edtech (educational technology), distance education, and m-learning services. Rated as the most valued edtech company of the world in March 2019, Byju’s learning app is associated with the brand name Think and Learn Private Ltd.

What is marketing mix strategy with examples?

Definition: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix – Price, Product, Promotion and Place. Pricing can also be used a demarcation, to differentiate and enhance the image of a product.

What is marketing mix in simple words?

A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common classification that began as the four Ps: product, price, placement, and promotion. Effective marketing touches on a broad range of areas as opposed to fixating on one message.

How much does BYJU’s spend on marketing?

Think & Learn Private Limited, the parent company of online education platform Bjyu’s, has seen a 97\% jump in its advertising promotional expenses at Rs 881.1 crore for the fiscal ended March 2020 as against Rs 447.8 crore in the previous fiscal.

Why is Byjus successful?

Perhaps the most important reason Byju’s has found success is by placing Education ahead of Technology. Byju’s had the track record of having helped thousands of CAT aspirants get into the IIMs and that’s what gave them the license to win adjacent markets.

How is BYJU’s marketing strategy working?

Clearly, this two-pronged strategy is working well for the company. They have grown from 200 employees to 1000 and are now set to enter the global market too. The success of Byju’s once again demonstrates how vital it is to understand your target audience in order to develop a marketing strategy that pushes your sales.

How is byjus building a strong brand image with Gen Z?

To pitch to the Gen Z generation, Byjus has come up with an early learning app and offering them a great experience. The brand is offering immersive content like interactive videos, Disney stories, fun educational games. Byjus offers a great experience to Gen Z generation users to create a strong brand image in their eyes.

How byjus’s Kannada ads are helping to promote online learning?

Byjus made a perfect ad film to pitch to regional customers in the regional language (Kannada). To top it all, the brand featured the Telugu movie star, Mahesh Babu. In two of its ad campaign, Byjus showcases how online learning is increasing preference among students nowadays.

Is BYJU’s the most valued edtech company in the world?

As the world’s most valued EdTech company, Byju’s engages with students but needs parents to pay for the subscription. Naturally their marketing construct needs to speak to them both.