What is the purpose of a press release?

What is the purpose of a press release?

The purpose of a press release is to get attention, make news and generate publicity. Most importantly, press releases are an effective way to create interest around any corporate news in a factual and efficient way.

What is press release with example?

A press release is an official (written or recorded) statement that a company makes to the news media, and beyond. We are talking about the same thing whether we call it a “press announcement,” a “press release,” or a “news release.”

What should be in a press release?

Writing a press release – checklist

• Choose the angle that matters for your target audience.
• Start with a well-thought-out headline.
• Pay attention to a lead paragraph.
• Cover the essentials in a few body paragraphs.
• Consider adding quotes.
• Include contact details.
• End your press release with a boilerplate.

What are the advantages of press release?

Some of the major benefits of a press release include:

• Immediate exposure to an established audience.
• Affordable cost.
• Potential sales increase.
• Major SEO benefits.
• Increased web traffic to your website.
• Social sharing potential.
• Builds a working relationship with PR firm.
• Possibility for return customers.

How is a press release done?

A press release typically begins with the name of the city where it originates from and the current date. It should include an attention-grabbing headline. Always write in the third person, sharing riveting information from an outsider’s perspective (as the media would).

Who writes a press release?

PR professionals send reporters press releases to propose possible story ideas. A press release is a short, compelling news story written by a public relations professional and sent to targeted members of the media. The goal of a press release is to pique the interest of a journalist or publication.

How long should press releases be?

A press release should have somewhere in the neighborhood of 400 words. That’s roughly one printed page. There’s no crime in falling a little short or going over by a bit but if you have significantly fewer or more than that amount of words, something is wrong.

What would a customer get from a press release?

A customer press release helps a brand in a number of ways: It provides third-party verification that your product claims are valid; It articulates your product’s use case in a compelling, relatable format; and. It borrows your customer’s brand authority to enhance your own.

What are the disadvantages of press release?

Disadvantages of a Press Release

• The release, by itself, seldom results in a major story.
• Journalists receive them by the thousands and don’t have time to read more than just a few lines.
• If the headline is poorly written or confusing, you’ve lost the reader.

When should a press release be issued?

The best time to send a press release is between 10 am and 2 pm—this is when editors open about one-third of all the emails they’ve received. Early mornings are less effective: open rates drop to 20.5\% between 6 and 10 am.

Who is the target audience of a press release?

Uncover New Audience Segments Your target audiences are females and males between the ages of 18 and 35, and you strive to earn coverage in publications, like BuzzFeed and PopSugar, that appeal to these audiences. With demographic and firmographic data, you gain a unique perspective into your press release audience.

What are the benefits of a press release?

Five benefits of press release Instant exposure: press releases give your prospects a new reason to land on your website, find out more about your most recent accomplishments, and spread the word. Increased donation potential: Aside from bringing credibility and allowing you to stay in the public eye,…

What is worthy of a press release?

What is worthy. The kind of news/events which are generally worthy of press release are those that mark a significant occasion in your business. Examples include the launch of your new branding, the release of a major new product, or the announcement of an important strategic partnership or sponsorship.

What are the elements of a press release?

There are many important elements in a press release like headline, summary, dateline, lead paragraph, body, boilerplate and contact info. This is the basic format of any appealing press release that can be used for SEO purposes. However, the most important thing in a press release is the content.

How do you write a great press release?

To write a press release, start with a catchy and concise headline that lets readers know what the press release is about. Then, write a brief 2-3 sentence paragraph that sums up the main point of the press release.