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What is the purpose of app store optimization?

Posted on November 20, 2020 by Author

What is the purpose of app store optimization?

App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.

How do I optimize my Play Store app?

Why is Android app store optimization important?

  1. Add app preview video to increase user engagement.
  2. Aim for keywords with the right volume-to-click-through ratio.
  3. Use long-tail keywords for effective ASO.
  4. Create an optimized app title.
  5. Don’t overdo it with keywords in a short description.
  6. Include screenshots of your app.

What is Aso (App Store Optimization)?

App Store Optimization (ASO) is the process of improving app visibility within the app stores and increasing app conversion rates. The major app stores are App Store for iOS and Google Play for Android. In addition to ranking high in the app store search results, ASO also focuses on click-through rate (CTR).

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What is aso (aso) in Seo?

ASO is often referred to as app store SEO (Search Engine Optimization). Both processes share similarities like keyword optimization, backlinking and conversion optimization. The main differences between App Store Optimization and Search Engine Optimization are the ranking factors.

Why are my Apps ranked so low on the App Store?

Apps with high crash rates and infrequent app updates are considered low quality and therefore have lower rankings. Buggy, lower quality, or scammy apps are also subject to removal from the app stores.

How to optimize your app’s title?

The title should be short, crisp, and clear. It should grab the customer’s attention and should be easy to remember. Google allows you to use a maximum of 50 characters in the app name. This means that you can add keywords in the title. 4. Optimize URL Including a keyword in the URL will help your app rank higher on search.

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