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What kind of marketing strategy is BTL activity?
Below-the-line advertising is an advertising strategy where products are promoted in media other than mainstream radio or television. Below-the-line advertising campaigns include direct mail campaigns, trade shows, catalogs, and targeted search engine marketing.
What is ATL and BTL activities in marketing?
“ATL” stands for “Above The Line”, meaning that the advertising is going to be deployed around a wider target audience, e.g. television (TVC), radio, or billboards. “BTL”, or “Below The Line”, suggests that the advertising is going to target a specific group of potential consumers.
Why is BTL marketing important?
BTL marketing activities allow audiences to get the insight of a product. It allows the audience to feel the product if sampling is taken as one of the measures in BTL activations. BTL activities help in getting valuable feedback from the customer which helps in improving the product or service.
What is the role of BTL?
BTL is a common technique used for “touch and feel” products (consumer items where the customer will rely on immediate information rather than previously researched items). BTL techniques ensure recall of the brand while at the same time highlighting the features of the product.
What is the role of BTL activities?
BTL activities enable direct communication between brands and customers. BTL marketing includes brand activation, mall activation, email marketing, telemarketing, exhibitions and more. BTL activities help you in achieving your goal while reaching your target audience easily.
Is Social Media Marketing a BTL?
Below The Line (BTL) marketing campaigns and promotions involve direct, targeted campaigns to specific prospects. This includes PR campaigns, social media marketing, telemarketing, content, events, social media marketing, paid search and search engine.
The blurring of the ‘Lines’ – the effect of social media on ATL/BTL/TTL marketing activities One such case in which it becomes difficult to classify whether a promotional activity should be termed ATL, BTL or TTL is when you use images within your social media campaigns. For example, consider the following:
What is below the line (BTL) marketing?
Below the line (BTL) marketing represents direct marketing or one to one marketing. Due to technological advancement and business expansion through the line (TTL) is created which is the combination of ATL and BTL advertising activities.
What is the difference between ATL and BTL?
These advertising activities can be separated as Above the Line (ATL), Below the Line (BTL), the third one is known as Through the Line (TTL). For any layman these ATL, BTL and TTL marketing activities create confusion.
What is the difference between ATL and above the line marketing?
ATL communication is done to build the brand and inform the customers about the product. Conversions are given less importance in above the line advertising. To make it simpler-. Above the line marketing includes mass marketing strategies which are largely untargeted and are focused on building the brand.