What makes a good Facebook ad 2020?

What makes a good Facebook ad 2020?

What makes a great ad is that it is fine-tuned to the brand as well as to the brand’s customers. It aims to address problems, create the need, or make people understand how your product is better.

What makes an engaging Facebook ad?

Give users great content. The only way of making a Facebook ad engaging is to create some great content to accompany it. Create content around your ad that people will want to see by providing them with something entertaining or informative, not just something that tries to sell to them.

How do I make my Facebook ads attractive?

How to Create the Perfect Facebook Ad in Minutes

1. Create a simple CTA with one clear action.
2. Use an audience targeting strategy that helps you refine over time.
3. Write a clear and conversational headline.
4. Use an image that has creative tension with the headline.
5. Use the description area to remove friction for your CTA.

How do I make a Facebook ad go viral?

Your Facebook Posts Will Probably Go Viral if You Follow These 5…

1. Get Personal. You’ve got to get personal on your page if you expect your Facebook posts to go viral.
2. Use Viral Photo Finder. Here’s a confession:
3. Ask for Help Sharing Your Posts.
4. Timing is Everything.
5. Run a Facebook Ad.

How can I make my Facebook ads better?

If you’re ready, let’s get started on learning the secrets behind expert ad design.

1. Consider your ad format in the design process.
2. Ad placement should inform design.
3. Make your value proposition and call to action clear.
4. Keep the landing page consistent with your ad.
5. Get your image sizes right.
6. Use the right images.

What makes an engaging ad?

What makes a good ad? When viewing images, Lumen’s eye-tracking technology revealed: Faces grab attention quickly: they are often the first thing that people look at. Busy images can split attention: not everyone is attracted to the same part of the image straight away.

How do you make your ads perform better?

If your Landing page exp. has a status of “Below average” or “Average,” try these best practices:

1. Give people what they’re looking for.
2. Keep messaging consistent from ad to landing page.
3. Try using conversion rate as a proxy for good landing page experience.
4. Make your website mobile friendly.
5. Improve loading speed.

What are the best ways to design Facebook ads?

Facebook’s ad rules dictate that an ad must contain more visuals than text. In fact, 80\% of the ad should be an image or photo. So, let the right imagery speak for itself and use it to catch your audience’s attention. Canva hosts an amazing media library of over a million professional stock photos and illustrations to use on your design.

Why choose Canva for your Facebook ads?

Most of all, they are heavy on visuals and design. With Canva on your side, you won’t have to hire a third party designer just to create your ads. Using Canva’s free, online templates and drag-and-drop design tools, you can create a great Facebook ad within minutes. Start designing and see those likes come pouring in!

Is Facebook advertising right for your business?

With one of the largest pool of active users, relatively cheap advertising options, and the ability to create targeted and optimized ads, Facebook has become an advertising medium most businesses and brands can’t ignore. The best Facebook ads are relevant, have a unique value proposition and have a clear call to action.

What is the best Facebook ad size for your business?

Recommended Facebook ad sizes vary depending on the type of ad. For instance, the recommended feed image ad size is 1200 x 628 pixels, while carousel ads should be 600 x 600 minimum. Facebook story ads should be around 1080 x 920.