Why did Toyota stop making the Scion?

Why did Toyota stop making the Scion?

Discontinuation. On February 3, 2016, Toyota announced that the Scion brand would be phased out in August after the 2016 model year, arguing that the company no longer required a specific marque to target younger demographics.

Is Scion a reliable car?

How Reliable Is the 2016 Scion tC? The 2016 Scion tC has a reliability rating of 4.5 out of five, which is well above average for the industry and one of the best scores in the class.

Is Toyota bringing back the Scion?

As of 2021, there is not any new information about Toyota bringing back the Scion brand. They discontinued the brand in 2016, and since then they have moved the best-selling models of the line over to Toyota to keep them available for interested buyers.

What did Toyota replace the Scion with?

In addition to the 2017 Toyota 86 name change, the Scion iM hatchback will become the Toyota Corolla iM and the Scion iA sedan will move to the Toyota Yaris iA for the 2017 model-year. The Scion tC sports coupe will end production in August.

Does Toyota still make the iQ?

The iQ reached the end of production in December 2015, and it was discontinued in Japan on 4 April 2016.

What Scion cars is Toyota keeping?

In terms of keeping Scion’s models, Toyota will bring under its brand the Scion iA, iM, and FR-S vehicles starting in 2017. In addition, the Scion CH-R concept car will arrive in 2017 under the Toyota brand. The Scion brand is officially slated to go away in August 2016.

When did Toyota stop making the scion?

In 2016, Toyota announced that they were killing the Scion. The bestsellers from the brand were rebadged and transitioned back to Toyota. Even though Consumer Reports called it the most reliable brand, why was Toyota’s Scion discontinued?

Is scion going out of business?

That’s down from Scion’s peak of 173,034 cars in 2006 from just three nameplates. Beginning this August, the 2017 Scion FR-S, iA and iM will become Toyota-branded vehicles (i.e., Toyota FR-S, Toyota iA and Toyota iM). The tC will be discontinued.

What was the purpose of the Scion brand?

If you remember, Scion models sold in the name of Toyota everywhere, except the US. So, it was sort of an artificial branch-out of the primary brand to create a hype. Of course, Scion also served as a creative outlet for them to try out new models and policies without hampering the brand reputation or tampering with the existing Toyota fan base.

What happened to the Scion FR-S?

Fans of the Scion FR-S sports car need not worry: All planned current and future Scion products, including the FR-S, will carry on with Toyota badges starting later this year, the company said. Image source: Toyota. Toyota ( NYSE:TM) said on Wednesday that it will discontinue its youth-oriented Scion brand, effective later this year.