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Why do we use AEM?

Posted on March 17, 2021 by Author

Table of Contents

  • 1 Why do we use AEM?
  • 2 What does AEM developer do?
  • 3 What is the authoring experience like in Adobe AEM?
  • 4 Which Drupal module for drag and drop content management?

Why do we use AEM?

Adobe Experience Manager (AEM), is a comprehensive content management solution for building websites, mobile apps and forms. And it makes it easy to manage your marketing content and assets. Build lifetime value – deliver digital experiences over the lifetime of your customer that build brand loyalty and drive demand.

What does AEM developer do?

As an AEM developer, you design, develop, and test software that uses Adobe Experience Manager. AEM is a content management system part of the Adobe Marketing Cloud. You may manage a small team of programmers while helping create software that meets your client’s needs.

What is the authoring experience like in Adobe AEM?

For those familiar with more personal-level site builders like Squarespace or Wix, AEM’s authoring experience is similar, yet more configurable. AEM features a highly flexible, drag-and-drop user interface for many content authoring tasks, and a tight integration with many of Adobe’s other technologies.

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Is Drupal open or proprietary?

As an open platform, Drupal is built to be customized, as evidenced by its thousands of contributed modules, and close to 3000 for Drupal 8 alone. With a proprietary system, the source code is locked, inhibiting the ability to extensively customize.

Why choose Drupal for your e-commerce website?

In contrast, Drupal, as an open source platform, integrates well with every major marketing automation platform, empowering marketing teams to use the tools that work best for their business. The story with e-commerce capabilities is much the same.

Which Drupal module for drag and drop content management?

On the Drupal side, a combination of Drupal modules can match this functionality. Drag and drop functionality can be achieved either with the Panels module, or by using Acquia’s Lift service and accompanying Lift Connector module. Note also that in the AEM example, content is broken up into small pieces, rather than one monolithic body.

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