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Why is LinkedIn so popular?
LinkedIn is more effective social media platform than others for digital marketing. It is a professional social media network rather than an entertaining platform. Professionals and students are using this platform for career growth. It is powerful tool which helps a recruiter to find right candidates to hire them.
What are the benefits of LinkedIn?
This article showcases 7 reasons why using LinkedIn can add value to your job search.
- Gain exposure to Hiring Managers and Recruiters.
- Demonstrate your knowledge, credibility and leadership expertise.
- Use LinkedIn as a research tool.
- LinkedIn has a great job board.
- You can gain social proof for your skills and talents.
Who is LinkedIn aimed at?
LinkedIn Almost a quarter of LinkedIn’s users are aged between 18 and 29, and 61\% of LinkedIn users fall into the 30 to 64 age bracket. There are 158 million members in the EMEA region, 138 million in the US and 118 million in Asia and the Pacific.
Why is LinkedIn important for business?
LinkedIn allows you to create company pages to define and promote your business but is also useful for researching other businesses and people who have similar interests, strategies or profiles to yours.
How does LinkedIn differ from other social media?
LinkedIn is different than other social networking sites in that it’s designed solely for the purpose of professional networking. As we said earlier, a LinkedIn profile page is essentially an online résumé. LinkedIn recommends that all connections be viewed as potential professional or personal references.
Why is LinkedIn a good social media platform?
As a high-quality, brand-safe environment, LinkedIn provides a space fit for our community of professionals. People trust the information and content shared on LinkedIn because it’s shared by true professionals. LinkedIn was named the most trusted social platform in Business Insider’s Digital Trust report.
Why should professionals use LinkedIn?
LinkedIn will help you find a job faster because most hiring managers and recruiters are already using it. Having an active and well put together LinkedIn profile will, thus, significantly increase the chances of your discovery by various companies looking to hire people based on your skills and experience.
What is the age demographic is most likely to use LinkedIn?
LinkedIn Demographics: Age In terms of global usage, the majority of LinkedIn users – or 38 percent, to be exact – are between 25 and 34 years old.
Why is LinkedIn important for marketing?
A LinkedIn profile or a company page that is well-optimized has a higher chance of ranking high in a Google search. Hence, it increases the total online visibility of your brand. LinkedIn has gradually emerged as one of the most important platforms for B2B marketers and companies.
Like Facebook, Instagram, Twitter, and a dozen others, LinkedIn is a social network. But unlike most social networks, LinkedIn is a professional networking site, designed to help people make business connections, share their experiences and resumes, and find jobs.
Is LinkedIn more popular with men or women?
Looking at LinkedIn’s demographics, and more specifically at the gender divide, the professional network is more popular among males than females. 57 percent of LinkedIn users worldwide are male, compared to 43 percent of females (Statista, 2019).
What does LinkedIn’s demographic breakdown say about your business?
As a marketer, this demographic breakdown is probably the most interesting. Most businesses need paying customers to stay afloat, so the fact that over 44 percent of LinkedIn users have incomes over $75,000 is quite the attractive tidbit. Not only that, but over 75 percent of LinkedIn users have incomes of over $50,000.
Over 70\% of LinkedIn users live outside of the U.S., presenting opportunities for businesses and brands looking to grow their international audience. Pinterest’s predominately female userbase highlights one of the most significant splits in social media demographics when it comes to gender.
What is the ideal LinkedIn age demographics for advertising?
When setting up a LinkedIn ad campaign, you should also consider the LinkedIn age demographic. 37 percent of US adults – or more than one out of every three – aged between 30 and 49 years old use LinkedIn (Pew Research Center, 2019).